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LR
RetailAsia-Pacific
2x email revenue with AI send-time + segments
Lumen's batch-and-blast email was leaving money on the table. OmniMark's behavioural segments and AI send-time optimisation doubled lifecycle revenue.
2x
email revenue
+34%
open rate
12
live flows
The challenge
One newsletter to the whole list, sent at the same time, produced flat open rates and declining revenue per send. There was no segmentation and no testing discipline.
“Switching our lifecycle email to OmniMark doubled the revenue it generates — same list, smarter sends.”
The solution
OmniMark segmented the audience by behaviour, optimised send-time per recipient, and ran continuous AI-assisted subject and content tests across automated flows.
The results
- 2x revenue from lifecycle email
- Per-recipient AI send-time optimisation
- Behavioural segments replacing batch-and-blast
- Continuous subject/content testing on autopilot
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